We are looking for a results-oriented Search Engine Marketing (SEM) Specialist to join our digital marketing team. In this role, you will be responsible for planning, executing, and optimizing paid search campaigns across platforms like Google Ads and Bing. Your expertise in keyword strategy, audience targeting, and performance analysis will be essential in driving qualified traffic and maximizing ROI for our online initiatives.

Requirements

• Plan, manage, and optimize paid search campaigns (Google Ads, Bing Ads).

• Conduct keyword research, competitor analysis, and ad copy testing.

• Monitor, analyze, and report on campaign performance using tools like Google Analytics and Google Ads Manager.

• Collaborate with content and design teams to align landing pages with campaign goals.

• Stay updated on latest trends in SEM, PPC strategies, and platform updates.

• Manage budgets effectively and ensure campaigns stay within allocated spend.

• Suggest and implement A/B tests and bid strategies to improve performance.

Skill & Experience

• 2+ years of hands-on experience in paid search marketing.

• Proven track record of managing successful Google Ads campaigns.

• Strong understanding of PPC campaign structure, bidding strategies, and quality score factors.

• Proficiency with tools like Google Ads, Bing Ads, Google Analytics, and SEMrush or Ahrefs.

• Google Ads certification is a plus.

• Excellent analytical skills and experience with performance reporting.

• Ability to work independently and in a fast-paced team environment.